History of Toyota Abbotsford
In 1961, Roy Yakashiro opened a small repair shop called Roy's Service. This was the humble beginning of the business that was to become Sunrise Toyota.
Roy Yakashiro was an automotive technician when he had a vision to build a family business with a virtually unknown product from across the Pacific Ocean: Toyota Vehicles.
In 1968 Sunrise Sales & Service opened on South Fraser Way in Abbotsford, BC.
An oil crisis, import restrictions and stiff competition, from American and European brands, meant that customer care had to be first and foremost if the dealership was to survive. Despite adversity, Roy's business grew thanks to its dedicated employees and a commitment to customer satisfaction.
The success of Sunrise Toyota is thanks to the loyal and hardworking employees, as well as, the dedication of the Yakashiro family. Roy Yakashiro believed that a business is only as strong as the community it serves. As such, Sunrise Toyota has always been a supporter of community programs and scholarships.